M Magazine, October, 2011

“Interactivity is something new. Games aren’t something new, they’ve been around for a long time and there is a certain language and goal-orientated logic to them. But games are a subset of interactivity. Interactivity itself is a new medium. It’s a way of incorporating a person’s movements, gestures, choices into any type of experience, not just something where you are driven forward relentlessly, short term goal after short term goal.”

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